If your current Digital Strategy does not include the mobile platform then it is time to consider it. The mobile web grew 100 percent in the U.S. last year and 148 percent worldwide and Apple dominated the market with their iPhone and iPod Touch, see http://techcrunch.com/2010/01/05/quantcast-mobile-web-apple-android/. Why do you need a mobile strategy? That is why!
As you look at your application or your business as a whole consider how your target demographic could interact with your application in a mobile environment.
The first class of these applications is pure entertainment. I myself know that I use applications like Twitter and Facebook from my iPhone at least 2 to 1 as many times as I do through a web browser on my machine. Why is that? Because when I am on my laptop I am working and these applications are superfluous to my workflow.
The second class of applications are those that actually are business applications. Applications that interact with your daily workflow. We have a mobile application that interacts with our Project Management System making it simplified for me to add or update project action items even during the course of a meeting with a client.
The third class of applications are informative. Even if your web-site is more of an informative web-site there are still mobile uses for it. Think of a church that provides its media online, it would be great to be able to watch or listen to this media while the user has downtime such as at lunch, in a waiting room, etc. So a mobile application that can deliver this media or updated information is highly desired in these scenarios.
So if your current digital strategy does not include a mobile strategy then you should start thinking in that direction. If you need help with it feel free to contact us at OverridePro and we can assist you with getting your mobile strategy off the ground.