With more and more people using their mobile phones not only for making phone calls it is important that your organization includes a mobile strategy as part of the way that you reach out to customers. If you are not doing this you are missing an important opportunity. From a personal angle I do nearly all of my “non-essential” internet usage on my mobile device. During waits at the pharmacy or supermarket that is the perfect time for me to catch up on all the stuff that I didn’t have time to get to during my work day.
Ways that Override is currently assisting our client base in reaching out to their customers include SMS (Text Messaging), iPhone / iPad Apps, Droid Apps, Windows Mobile Apps, and finally mobile versions of their web-application.
You may say “But won’t my web-site / web-application render on a mobile device as is?” The answer is yes and no. While a mobile browser will render your site if your site is not optimized for that mobile device users will have a difficult time using the functionality of your web-site and most of the time will leave with the intention of pulling it up on their computer when they get home which almost never happens.
Recently we posted an article on helping our customers leverage their existing .NET codebase and port that over to an iPhone app through the use of Monotouch (iPhone Development with Monotouch). Using the Web Application Toolkit from Microsoft we can similarly leverage your codebase and create a Mobile Version of your web-site which is optimized for individual mobile devices through browser detection.
Contact Us Today and let us assist you with a project plan to leverage your existing codebase and reach out to the Mobileverse.